Who is the target group?
At the beginning of the project, the first thing to think about is the target group. One technique of target group analysis is the development of Personas that provide a summary of information about the living conditions. This is a good basis for reflecting on the norms and values of the target group.
How does the development process look like?
The process of idea generation can be enriched by concepts such as thinking hats or design thinking methods. Experts can be consulted to advise on the desired technological solution in terms of feasibility, time schedule or development costs. A quantitative or qualitative user survey can then be carried out to find out more about usage and living conditions. This is a long-term process and plays a central role in HCD. Subsequently, the project planning is further specified in another team workshop. The development process should then follow an agile project management approach, and the product should be developed iteratively with the feedback of the target group. Google Analytics, as well as direct user surveys, offer possibilities for analysis.
How do I successfully address the target group?
For this purpose, a detailed release schedule, the use of corporate design as well as social media managers are recommended. A product is successful if users remain loyal to it, return to it or watch for example a video in its full length. Playful elements such as User Storys or the setting-up of forums can also be used for this. In countries with difficult Internet access, radio should be used as a communication channel.